{"value":{"id":390366,"askingMemberId":308,"askingMember":null,"house":"Commons","memberHasInterest":false,"dateTabled":"2015-07-15T00:00:00","dateForAnswer":"2015-07-20T00:00:00","uin":"7294","questionText":"To ask the Secretary of State for Health, how much his Department has spent on diabetes awareness advertisements in each of the last five years.","answeringBodyId":17,"answeringBodyName":"Department of Health","isWithdrawn":false,"isNamedDay":true,"groupedQuestions":[],"answerIsHolding":false,"answerIsCorrection":false,"answeringMemberId":3918,"answeringMember":null,"correctingMemberId":null,"correctingMember":null,"dateAnswered":"2015-07-20T00:00:00","answerText":"<p>Change4Life is Public Health England’s (PHE) social marketing programme which aims to inspire families with children aged 5 to 11 to eat well and move more in order to lower the risks of diseases such as type 2 diabetes, some cancers and heart disease. More than 2.7 million people have engaged with the campaign.</p><p> </p><p> </p><p> </p><p>There is no specific budget for diabetes awareness marketing within PHE. However, the costs for the delivery of the Change4Life campaign are as follows:</p><p> </p><p> </p><p> </p><p>- Year 2010/11 £8,862,000</p><p> </p><p>- Year 2011/12 £8,481,000</p><p> </p><p>- Year 2012/13 £8,933,000</p><p> </p><p>- Year 2013/14 £12,582,000</p><p> </p><p>- Year 2014/15 £10,041,000</p><p> </p><p> </p><p> </p><p>These costs are total campaign costs and only exclude staffing costs.</p><p> </p><p> </p><p> </p><p>PHE is currently developing an integrated social marketing campaign to engage adults in making changes to improve their own health including taking more exercise and improving diet.</p><p> </p>","originalAnswerText":"","comparableAnswerText":"","dateAnswerCorrected":null,"dateHoldingAnswer":null,"attachmentCount":0,"heading":"Diabetes: Health Education","attachments":[],"groupedQuestionsDates":[]},"links":[{"rel":"self","href":"/Questions/390366","method":"GET"}]}