According to the latest data available, for the financial year 2022/23, 10.7 million pensioners in Great Britain live in a household which is not in receipt of Pension Credit. That is 91% of all pensioners. 1.6 million of these are in relative poverty, and 1.2 million in absolute poverty, after housing costs. This represents 15% and 11% respectively of the relevant populations.
The Government is determined to ensure that the poorest pensioners get the support they need.
As part of the current Pension Credit Week of Action, we have joined forces with national charities, broadcasters and local authorities to encourage pensioners to check their eligibility and make a claim.
From 16 September, we will be running a national marketing campaign on a range of channels. The campaign will target potential pension-age customers, as well as friends and family who can encourage and support them to apply.
Our future campaign messaging will also focus on encouraging pensioners to apply for Pension Credit before the 21 December 2024, which is the last date for making a successful backdated claim for Pension Credit in order to receive a Winter Fuel Payment.
We will work with external partners, local authorities and the Devolved Governments to boost the take-up of Pension Credit.
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